I'm a branding fanatic, thankfully not a brand addict or I'd go very broke very fast. You would think that unless you're in marketing, you wouldn't care much about brands and the philosophy that goes behind them, but we're all parts of brands whether we know it, want it, or can't care less about it!

In my daily interactions with brands as a consumer (or usually an observer, depends on how much cash I have), I've come to think of brands as people: they can be funny or serious, interesting or bo...