You don't have to be in the marketing field to understand what a brand is. Most probably, you have been a brand all your life and you don't even realize it. Whether you are the cool funny person in your family, the geek in the office, the go-to guy or girl in your click, or the troublemaker in your neighborhood, chances are you have been branded with some label… quite possibly some people have even branded you behind your back with labels I can't point out here...

Those brands were usually j...

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