After observing the behavior of marketers and brands on Twitter for the past year, I have jotted down some punctilios (☚ word of the day - punctilio: a fine point of etiquette or petty formality.) that you, as a marketer, would need to follow if you want to gather and keep happy followers:

Punctilio #1 Mix business with pleasure, that's today's "must-do":

We all know that you are mainly on Twitter so you can promote a business or a blog or whatever it is you are so proud of (and yes we are pr...


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