My Work experience

I am a dynamic, talented and highly motivated marketing enthusiast, aspiring to advance my career in marketing, advertising and PR, and create a powerful presence and impact in social media in the Middle East. Despite my young age, I've had the opportunity to accumulate and gain experience in the Marketing field mainly and in other related fields that you can find in full in my resume. My most relevant work experience include:

Communications Specialist at Medialogy Group
(August 2010 - Present)

 One of the top booming companies in Jeddah, Saudi Arabia; Medialogy Group is set to be a leader in the Public Relations industry. 
Working along with them has opened the door for me to many elite clients and projects, locally and internationally.
As a communications specialist, I enjoy devising strategic plans for top brands using traditional and digital communications, most important of which is social media.
Medialogy's most strongest assets is definitely the work culture that stresses on innovation, creativity and team spirit.
It's a pleasure working amongst them all.

Marketing Account Manager at Takween Solutions
(August 2010 - December 2010)

I've had the pleasure of working with Takween Solutions as a Marketing Account Manager since beginning of August. Inspired by their creativity and love for work, I joined the team to manage clients' accounts and assist in the internal and external development of Takween in marketing and management. One of the top clients I worked with at Takween was Aramco where I successfully proposed a brand name for one of their events, and assisted our designing team in building the identity. Belonging to an energetic and enthusiastic talented team was really a joy!


Marketing Adviser at Promax Media Company
(April 2009 - June 2010)

As a Marketing Adviser at Promax Media Company, Dammam -KSA, that specializes in corporate identity, my job entailed giving recommendations on all matters involving clients' marketing needs, customer relationship management, public relations, and internal management. I also handled copy writing of branding, slogans, and detailed corporate profiles in English and Arabic, and I often also provided translation services.  I also assisted in new companies' strategic planning by setting their corporate missions, visions and goals. Furthermore, I devised the strategic social media plan for Promax to gain a foothold in digital marketing, and co-planned for it to take on a stronger role in communications.


English Lecturer at Arab Open University
(March 2008 - June 2009)


Teaching Pre-Intermediary English with modern methods that I devised and applied; my classes always had the highest grades’ rates, and highest students’ demands for enrollment. My teaching method involves activities pertaining to students’ young ages and their interests, making the process of learning a fun and beneficial interaction rather than a heavy chore. I’m always innovating in lessons’ delivery by including various presentation aids such as audio (social conversations, recorded interviews, etc.), video (movie clips, commercials, converted powerpoint slides, etc), and interactive exercises such as games and roleplay. I also encourage my students to widen their knowledge to other related areas of study by engaging in internet researches, social reports, and recreational projects.

It was really fun teaching the students, and what I enjoyed most is the amount of friends I got out of it. Unfortunately, since teaching English doesn't fall in line with my career goals, and it was a really tiring and time-consuming job, I decided to put that on hold until I get the opportunity to teach Business classes. I still get constant requests from the principle, the teachers, and the students to go back.



Account Executive at Provado Marketing & Advertising Agency
(February  2007 - September 2008)


In the beginning of my marketing career, I handled a lot of responsibilities and tasks which helped in shaping me and my future to set me for a bigger role.

I got much experience developing campaigns according to clients' objectives and goals after I met with them and helped bring both our visions together. After I developed the campaigns, I worked on implementing, managing and optimizing them in line with the set goals. Throughout campaigns, I would provide regular reports on their status, strategy and performance, both internally to management and to clients. I'd also keep making  recommendations along the way whenever there was needs for update or a change in strategy and tactics.

Along with campaign management, I arranged for effective distribution of marketing materials and performed day-to-day liaison with Management, Creative, Production, Media, and vendors (printing house, etc. where applicable) to assure that all tasks concur with campaign objectives. I also managed the production of marketing materials, including product slogans, leaflets, flyers, brochures; sales aids and other promotional literature. That involved copy writing and proofreading in English and Arabic, and liaising with designers and printers. To make sure that campaigns were developed according to clients' preferences and needs, I assumed ongoing project-related communication and presentations, and ensured effective account management by regular communication with clients.

MY PORTFOLIO 

Throughout my years of experience in marketing, I got to work on varied projects with many clients from different industries. I always enjoyed the diversity of my work, and each new project allowed me to test the extent of my skills and discover creative ways to make my job better. From the start of my career, I was determined not to leave room for failure so whatever task came my way, I made thorough research and learnt what I needed to acquire. I'm a really quick learner! I'm also an obsessive compulsive perfectionist. Does that sound bad? When I handle a project, I tend to obsess about it all the time, thinking about how to make it the best it can be, and tending to every little detail (mostly even details that aren't in my job description either!) because my aim is always never to deliver any thing less than perfect (or pretty darn close to perfect). The motivation and satisfaction I get are from knowing that I gave it all my best and came out with something I can be proud of and call my own. 
You can see that in every project that I've ever worked on, and on the right, you can find some of those projects. Everything in any presentation I upload is done by me from beginning to end, except for the graphic designing part, but that's something I would love to learn.

My portfolio actually grows rapidly and I'm always working with new clients or on new projects. You can get updated with those projects by simply contacting me and asking me what's up!

I set myself the goal of pursuing a career in Social Media Marketing as it's an area that appeals greatly to me. There is no denying to how powerful it is in the way it's positively changing how business is conducted. It also suits me very well since it's directly involved with and combines marketing, advertising, and public relations which I always loved to pursue jointly under one position rather than separately.  

 

            Manal Assaad  

Download My Resume


For a copy of my experience and qualifications, you can download my resume here:

Specialties


  • Social media
  • Branding and identity
  • Marketing planning
  • Public relations
  • Copy writing
  • Advertising productions
  • Market research

academic achievements


  • MBA in Marketing from Arab Open University in Bahrain | 2012* expected
  • BBA in Management from Business and Computer University college in Lebanon | 2006
  • A-Levels from University of Cambridge | 2002
  • O-Levels from University of Cambridge | 2003

Skills and qualifications



  • Professional communication skills.
  • Excellent interpersonal skills.
  • Exceptional analytical and problem-solving skills.
  • Multi-linguistic skills: English, Arabic, French, and Spanish.