Who's The Manalyst?


Manal Assaad I'm Manal Assaad, aka The Manalyst, a Branding Fanatic, Marketing Enthusiast, and Media Addict. By profession, I'm a marketing specialist with a keen eye in design, a quirky style in communications, and avidity for social media. By passion, I'm into psychology, sociology, mythology, movies and TV series, technology and gadgets, music and dancing, languages, art and culture, fashion designing and styling.

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Showing category "Social Media" (Show all posts)

Lessons of Engagement on Facebook Pages

Posted by Manal Assaad on Monday, September 26, 2011, In : Social Media 

 
A Facebook Page for your brand is almost always an obvious must-have in your social media platforms. Despite the contrary belief, or what some so-called online marketers would try to sell you, having a facebook page is not about the number of fans you have… it’s about attracting your true target audience and engaging them in effort to achieve your business goals.
Your target audience is easily your customers, potential customers, or any entities you’d like to get a message to. Reaching ...

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HOW TO: REALLY LIKE TWITTER

Posted by Manal Assaad on Saturday, August 6, 2011, In : Social Media 
 I live in the Middle East and you don't need statistics to know that people here are more of Facebook fans, probably because we tend to be very talkative and 140 characters simply doesn’t cut it for most of us. Or perhaps because FarmVille doesn't have an account on Twitter (for which I'm really grateful).

I asked some friends about that, and read some other people's opinions on it, and barely any of them seemed to really like Twitter. But I kept seeing it everywhere online and was curious ...
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5 Twitter Etiquettes for Marketers & Businesses

Posted by Manal Assaad on Wednesday, February 9, 2011, In : Social Media 

After observing the behavior of marketers and brands on Twitter for the past year, I have jotted down some punctilios (☚ word of the day - punctilio: a fine point of etiquette or petty formality.) that you, as a marketer, would need to follow if you want to gather and keep happy followers:

Punctilio #1 Mix business with pleasure, that's today's "must-do":

We all know that you are mainly on Twitter so you can promote a business or a blog or whatever it is you are so proud of (and yes we are pr...


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HOW TO: Get Engaged In 10 Steps [Part II: Steps 6 To 10]

Posted by Manal Assaad on Saturday, September 25, 2010, In : Social Media 

Procrastination from ism studios on Vimeo.


 
Some many weeks ago I started this post on getting engaged online with your audience, starting steps 1 to 5. I intended to publish the rest of it sooner but what can I say… procrastination isn’t pretty, unlike what you see in the video above. So without any more procrastinating, here are the rest of the steps: 

6- Don't be afraid to step into unfamiliar grounds: It’s known that we’re creatures of habit, and we seldom like change for our fear o...

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HOW TO: Get Engaged In 10 Steps [Part I: Steps 1 to 5]

Posted by Manal Assaad on Thursday, August 19, 2010, In : Social Media 
If you came in here hoping at the end of this you’ll get out of it with the man/woman of your dreams, then I apologize for misleading you but it was quite intentional! 

However, what you can hope for by reading this post is learning how to activate your social media strategy and get engaged with your target audience. Whether you’re seeking potential clients, potential employers, or potential cultists, here are 5 of the 10 steps to get engaged with them: 

1- Know your type: Obviously, you ca...

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