After a long research, which you would have probably heard me complain about keeping me up all night for a month, it's finally done!
I'm still working on editing and perfecting the thesis, but to not keep you any longer, I published a preview of the abstract and table of content.
Although the thesis, as the title implies, focuses on social media marketing for Food and FMCG brands in Saudi Arabia, it provides a universal framework for building a social media strategy for most brands in any market.
The thesis also includes references to various links and resources that form a great reading list necessary for you in building your own customized strategy and understanding of social media marketing and communications.
And of course I'll be here to answer your questions or welcome your feedback, so go ahead and start by going through the preview below and leaving me a comment afterwards.
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